Specialist Home Insurance

Get a Specialist Quote. Whatever makes your property non-standard we can arrange appropriate cover.

Specialist Non Standard Home Insurance

Standard home insurance is designed for a specific type of property: brick or stone walls, slate or tile roof, standard construction, owner-occupied, no unusual features or risk history.

If your home departs from that baseline in any way, or if your personal circumstances do, the standard market either declines to quote or provides cover that does not genuinely reflect your property's risks.

As a Chartered Insurance Broker, Performance Direct accesses specialist underwriters that operate outside the comparison site model, covering the full breadth of non-standard homes and circumstances that mainstream insurers cannot accommodate.

We are proud to be a Chartered Insurance Broker. Only around 5% of the UK’s broking firms achieve this prestigious status. Also, we have been a BIBA Member since 2007, the UK’s leading general insurance intermediary organisation representing the interests of insurance brokers, intermediaries, and their customers.

Performance Direct is a Chartered Insurance Broker
We provide insurance services to UK residents only.

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Benefits of Our Specialist Insurance Policies*

  • Declined by mainstream insurers? We can help.

  • Specialist underwriters, not comparison sites

  • Chartered Insurance Broker since 1995


  • Tailored cover for unusual homes

  • Listed buildings, subsidence, flat roofs

  • Unoccupied and renovation properties covered


  • Bespoke online quote system available

  • BIBA member, FCA regulated broker

*Terms, conditions & exclusions apply.

Why choose Performance Direct?

  1. The latest digital systems. Our customers enjoy all the advantages of the digital world. We offer excellent web and app-based insurance services, including a fast, easy-to-use quote engine, and automated customer services allowing hassle-free access to documents and information.

  2. The peace of mind of a Chartered Broker. Everything we do is backed by a team of skilled, experienced insurance professionals. We’re a Chartered Insurance Broker, a family company with a proud 40-year history, so we’re bound by a personal and professional code to deliver the best service for our clients.

  1. We’re independent. Because we’re not tied to any brand or product, we can search the insurance market to get you the best policies. Whenever you ask for a new or a renewal quote, our systems search a panel of up to 100 leading UK underwriters to ensure you get the lowest price and the best policy.

  2. We’re on your side. If you need to make a claim, because we’re completely independent, we work with you to sort everything out and to make sure your claim is paid. Our claims service is available 24 hours a day, 365 days a year. 

  3. Here for you. Your Online Insurance Account, support features, and on-line quotations are available 24/7, and our office is open 6 days a week.

Combining the advantages of the latest technology with real world experience, Performance Direct promises the lowest prices with the most efficient service.

Specialist Home Insurance FAQs

What is specialist home insurance?

Specialist home insurance is also commonly called non-standard home insurance, is cover designed for properties or personal circumstances that fall outside what standard home insurance underwriting systems are designed to assess.

Standard policies are calibrated for brick-and-tile, owner-occupied properties with no unusual features or risk history. Anything that departs from this baseline requires individual specialist assessment: non-standard construction (timber frame, flat roof, concrete/prefab), listed buildings, high-value properties, flood risk, subsidence history, unoccupancy, business use, or adverse personal circumstances. A specialist Chartered broker, not a comparison website, is the appropriate route to this market.

How do I know if I need specialist home insurance?

You typically discover you need specialist home insurance at one of three moments. First, during a mortgage application, when your lender's surveyor identifies non-standard features. Second, when a comparison site returns no quotes, a very small number of quotes, or heavily restricted policies. Third, at renewal, when your current insurer declines to renew or applies conditions that don't fit your situation.

The most common property triggers are non-standard construction, listing, flood risk, and subsidence history.

The most common personal circumstance triggers are a claims history, previous insurance refusal or cancellation, criminal convictions, and business use of the home.

Can I get specialist home insurance through a comparison website?

No, comparison websites are designed for standard residential risks and use automated underwriting flows that cannot accommodate the complexity of non-standard properties or circumstances.

When a comparison site returns a decline or very restricted options for a non-standard property, this is the automated system indicating it cannot price the risk, not that the risk is uninsurable.

Specialist home insurance for non-standard properties is arranged through specialist brokers who have direct relationships with underwriters that operate outside the comparison platform model and assess each risk individually. Performance Direct accesses specialist and Lloyd's of London underwriters that are not available through comparison sites.

What types of property need specialist home insurance?

Properties requiring specialist home insurance include: non-standard construction (timber frame, steel/BISF frame, concrete/prefab, thatched roof, flat roof, flint, cob, wattle and daub, cladding); listed buildings (Grade I, II* and II in England and Wales; A, B, C in Scotland); high-value homes where rebuild cost exceeds standard policy limits; properties in flood risk areas; properties with a history of subsidence, heave, or landslip; unoccupied properties beyond standard vacancy limits (typically 30–60 days); properties used for business purposes; holiday homes and second properties; barn conversions; and properties currently undergoing major renovation or structural works.

What personal circumstances require specialist home insurance?

Personal circumstances that can trigger the need for specialist home insurance include: multiple claims within a short period or large individual claims; previous home insurance refusal, cancellation, or policy voiding; unspent criminal convictions or cautions (these must be disclosed); County Court Judgements (CCJs), Individual Voluntary Arrangements (IVAs), or previous bankruptcy; running a business from home beyond basic clerical activity; commercial short-term letting through Airbnb or similar platforms; and certain occupations considered higher risk by standard underwriters.

Specialist underwriters assess these circumstances individually rather than applying automatic declines as standard systems do.

Is specialist home insurance more expensive than standard cover?

Specialist home insurance generally costs more than standard cover, reflecting the genuinely elevated risk profile and complexity of non-standard properties and circumstances.

However, the premium comparison that matters is not between specialist and standard insurance, it is between the specialist premium and the financial exposure of having inadequate or absent cover.

A standard policy that excludes the specific risks of your non-standard property, or that significantly underestimates rebuild cost, provides effectively no protection against the scenarios most likely to generate a claim.

The thatched property market, where premiums have risen 300%+ in four years, demonstrates that specialist markets price risk accurately; the alternative is not cheap insurance but uninsured risk.

Why use Performance Direct for specialist home insurance?

Performance Direct is a Chartered Insurance Broker, a status held by fewer than 5% of UK broking firms, with 30 years of experience arranging specialist property insurance.

Chartered status means professional standards beyond FCA regulation, a legally enforceable duty of technical competence, and a Consumer Duty obligation to ensure cover is genuinely appropriate for your specific property and circumstances.

Our specialist team accesses non-standard underwriters and Lloyd's of London syndicates not available through comparison sites, and can present complex risks accurately to secure terms that comparison flows cannot reach. We are independent, we work for you, not the insurer.

Performance Direct, for all your insurance needs

What Is Specialist Home Insurance?

Specialist home insurance is buildings and contents cover designed for properties or personal circumstances that fall outside the scope of standard home insurance underwriting. It is also commonly referred to as non-standard home insurance, the terms are largely interchangeable.

Standard home insurance is a commodity product: underwriting models are built around a clearly defined norm (brick or stone walls, pitched slate or tile roof, owner-occupied, no unusual features, no adverse risk history), and properties that match this norm are priced quickly and accurately through automated systems. Properties that depart from this norm, even in ways that might seem minor to the homeowner, fall outside the automated system's capability. The result is a decline, a heavily restricted policy, or a sum insured that does not reflect the property's true reinstatement cost.

The critical distinction between standard and specialist insurance

A standard policy that is placed on a non-standard property does not simply cost more, it typically fails to cover the specific risks that make the property non-standard in the first place. A standard policy on a thatched property may not accurately reflect the cost of specialist thatch repair. A standard policy on a timber-framed home may not cover the full cost of structural reinstatement. A standard policy on a property with a subsidence history may simply exclude subsidence cover entirely. The consequence is not just a gap, it is cover that appears to exist but does not function when it is most needed.

Three Moments When You Discover You Need Specialist Insurance

Mortgage application, lender requires specialist cover

Mortgage lenders require adequate buildings insurance as a condition of the mortgage. When a lender's surveyor assesses a property, they will identify any non-standard construction, listing, flood risk, or structural issues and require that insurance reflects these features.

A standard comparison site quote will typically not satisfy a lender's requirements for a non-standard property. This is one of the most common points at which homeowners first discover they need specialist insurance often under time pressure to complete a purchase.

Comparison site decline or incomplete quote

When a homeowner enters their property details into a comparison site and receives either a decline, no quotes at all, or a very small number of quotes with restrictive conditions, this is the system signalling that the property cannot be adequately priced through automated underwriting. This moment, frustrating for the homeowner, is the entry point into the specialist market. A Chartered broker can take the risk description and approach specialist underwriters who assess each property individually.

Renewal surprise when insurer declines to renew or conditions change

A homeowner may have held standard home insurance for years, then find at renewal that the insurer declines, excludes a specific peril (such as subsidence following a claim), or imposes conditions that cannot be met.

Changes in the insurer's underwriting appetite, a previous claim, or a change in the property's circumstances (works carried out, a period of vacancy, a change in use) can all trigger the sudden need for specialist cover mid-way through a homeowner's tenure.

Properties That Require Specialist Home Insurance

The following property types consistently fall outside the standard home insurance market and require specialist underwriting. This page provides an overview of each; detailed sub-pages provide comprehensive guides for the most significant categories.

Listed Buildings

Grade I, II* and II listed buildings in England and Wales (and A/B/C in Scotland) require specialist cover because reinstatement must use period-appropriate materials and heritage-qualified labour costs a standard policy cannot accurately price. Nearly 4 in 5 Grade II listed buildings are underinsured on standard policies.

Full guide: Listed Buildings Insurance →

Flat Roof Properties

Homes where flat or low-pitch roofing covers more than a threshold proportion of the roof area (typically 25–33%, though this varies by insurer). Flat roofs carry elevated water ingress and maintenance risk. Standard insurers either decline or apply flat roof exclusions that defeat the purpose of the cover.

Full guide: Flat Roof Insurance →

Timber Frame Homes

Properties where the structural load-bearing element is timber rather than masonry. This includes traditional timber-framed period buildings (oak frame), modern Scandinavian-style timber frame homes, and prefabricated timber construction. Timber frame properties carry elevated fire risk and specific reinstatement cost profiles.

Concrete and Prefabricated Homes

Over 156,500 prefabricated homes were built in the UK between 1945 and 1958. Named types such as; Airey, BISF, Wimpey No-Fines, Reema, Cornish Unit, and Cornish Unit Type 2, each have specific insurance and mortgage implications. Many are on the PRC (Prefabricated Reinforced Concrete) Homes Ltd approved repair list. Standard insurers typically decline.

Steel-Framed and BISF Homes

British Iron and Steel Federation (BISF) homes, built 1945–1960, use a non-standard steel frame. They cannot be mortgaged without specialist lender approval and require specialist insurance. Other steel-framed residential properties, including some modern eco-builds, also require specialist underwriting.

Barn Conversions

Former agricultural buildings converted for residential use often combine non-standard construction (stone, brick, timber, flint) with high rebuild values and, in many cases, listed status. The combination of specialist construction and planning restrictions requires individual specialist underwriting assessment.

Full guide: Barn Conversion Insurance →

Properties with Subsidence History

Any property with a recorded history of subsidence, heave, or landslip, including those where claims have been made, where underpinning has been carried out, or where structural monitoring is ongoing, will be declined by standard underwriting. The ABI confirmed domestic subsidence payouts reached a record £307m in 2025.

Full guide: Subsidence Insurance →

Unoccupied Properties

Standard home insurance typically covers empty properties for 30 to 60 days. After that, cover reduces to FLEA only (Fire, Lightning, Explosion, Aircraft), excluding theft, malicious damage, and escape of water. With 542,276 empty homes in England in 2025, the need for specialist unoccupied cover is significant and growing.

Full guide: Unoccupied Property Insurance →

Properties Under Renovation

Standard home insurance typically lapses or becomes heavily restricted during major structural works. A specialist renovation or unoccupied policy covers the building throughout the works period, protecting against fire, theft, public liability, and structural damage while no one is in residence.

Full guide: Renovation Insurance →

Flood Risk Properties

Properties in high flood risk areas, near rivers, on floodplains, or in areas with a history of flooding, may be declined by standard insurers or quoted at commercially prohibitive premiums. The Flood Re scheme helps some properties; others require specialist underwriting outside Flood Re.

High-Value Homes

Properties where the rebuild cost exceeds the maximum sum insured on standard policies (often £1 million), or where contents include high-value items above standard single item limits. High net worth home insurance provides appropriately calibrated cover for properties and possessions at the top of the market.

Personal Circumstances That Require Specialist Home Insurance

Beyond the physical property, personal circumstances can also make standard home insurance unavailable or inadequate. Insurers assess the risk profile of the policyholder as well as the property and certain circumstances trigger automatic declines or heavy restrictions in standard underwriting systems.

Circumstance

Why it affects standard insurance

Specialist solution

Previous claims history

Multiple claims within a short period, large single claims, or claims for high-risk perils (subsidence, escape of water) signal elevated risk to standard underwriters and typically result in elevated premiums or declines.

Specialist underwriters assess each case individually. A claims history that reads as a red flag to a standard automated system may have a reasonable explanation that a specialist broker can present to underwriters to secure appropriate terms.

Previous insurance refusal or cancellation

Once a policy has been refused, cancelled, or voided, this must be disclosed on all subsequent insurance applications. Standard underwriting systems typically decline automatically on disclosure of a previous refusal or cancellation.

Specialist underwriters can assess the circumstances of the previous refusal or cancellation individually. PD will work with you to present the specific context accurately and find underwriters with the appetite to provide cover.

Criminal convictions or cautions

Any unspent conviction or caution must be disclosed. Standard underwriting systems typically flag this as a high-risk indicator regardless of the nature of the conviction or how long ago it occurred.

Specialist underwriters exist specifically to cover policyholders with adverse personal history. Intelligent Insurance explicitly covers this category. Performance Direct can access the specialist market for these circumstances.

County Court Judgements (CCJs) or adverse financial history

CCJs, Individual Voluntary Arrangements (IVAs), bankruptcies, and other adverse credit history can result in standard insurer declines or policy conditions that are commercially unworkable.

Specialist underwriters focus on the property risk and personal circumstances collectively. A history of financial difficulty does not automatically prevent appropriate home insurance being arranged through the specialist market.

Running a business from home

Using the home for business purposes beyond basic clerical work including seeing clients, storing business stock, having business equipment, or using the home as a childminding or tutoring venue typically voids standard home insurance unless the policy includes specific business use cover.

Specialist cover can include appropriate business use extension. The nature and scale of the business use is assessed individually. Homeprotect specifically covers childminders, home physiotherapists, tutors, and similar professions.

Short-term let or Airbnb use

Using the home for commercial short-term lets, including Airbnb, is explicitly excluded by most standard home insurance policies. Standard home insurance is for owner-occupied private dwellings, not commercial accommodation.

Specialist short-term let or holiday home insurance provides appropriate cover. If the property is primarily a main residence with occasional short-term letting, specialist extensions are available through the broker market.

Why Comparison Websites Cannot Arrange Specialist Home Insurance

This is the question most non-standard homeowners ask at some point and the answer is structural, not incidental.

Comparison websites operate as automated matching platforms: they take the homeowner's inputs, run them through the underwriting APIs of their partner insurers, and display the results. This works well for standard risks because the partner insurers' systems are designed to price and quote standard risks in milliseconds.

For non-standard risks, the same automated systems encounter a property or circumstance outside their rating parameters. The system either returns no quote (automated decline), returns a quote with such heavy restrictions that the cover is effectively useless for the property's specific risks, or applies an inflated loading that does not reflect what the specialist market would actually charge for a properly-presented risk.

Standard comparison site

  • Automated underwriting, cannot assess individual property characteristics

  • Partner insurers calibrated for standard risks only

  • Declines or restricted quotes for non-standard features

  • No access to Lloyd's syndicates or specialist non-standard underwriters

  • No professional advice on whether cover is adequate

  • No obligation to ensure the sum insured reflects true reinstatement cost

  • Cannot navigate conservation requirements, inspection conditions, or complex policy terms

Performance Direct  specialist broker

  • Individual assessment of each property and circumstance

  • Access to specialist non-standard underwriters not on comparison platforms

  • Lloyd's of London and specialist syndicate access for complex risks

  • Professional advice on appropriate sum insured and reinstatement valuation

  • Consumer Duty obligation to ensure cover is genuinely appropriate

  • Chartered Insurance Broker, professional standards beyond FCA minimum

  • Claims advocacy: we work for you, not the insurer, throughout any claim

How Performance Direct Arranges Specialist Home Insurance

The process for arranging specialist home insurance differs fundamentally from the comparison site model. It is a professional service, not an automated transaction.

  1. Understanding your property and circumstances fully

    We take a detailed brief on your property, construction type and materials, age, any non-standard features, conservation status if applicable, risk history (subsidence, flood, previous claims), and intended use. For personal circumstances, we understand the full context before approaching the market. The quality of the information we gather determines the quality of the underwriting we can secure.

  2. Reinstatement value assessment and guidance

    For non-standard properties, particularly listed buildings, thatched properties, barn conversions, and timber-framed homes, the true reinstatement cost frequently differs substantially from what a standard online calculator produces. We advise on whether a professional Reinstatement Cost Assessment from a RICS-qualified specialist is required, and can direct you to appropriate valuers. An accurate sum insured is not optional: it is the foundation of cover that functions at claim time.

  3. Specialist underwriter market access

    We maintain active relationships with specialist non-standard underwriters, including Lloyd's of London syndicates, who are not accessible through comparison websites. These underwriters assess non-standard risks individually, using their specialist expertise to arrive at terms that reflect the property's actual risk profile rather than declining it because it falls outside an automated system's parameters.

  4. Clear, transparent policy terms

    Specialist policies often include conditions, inspection requirements, security warranties, conservation compliance, maintenance obligations. We explain every condition before you purchase. For complex properties (listed buildings in the thatched market, properties with subsidence conditions, renovation projects), we ensure you understand precisely what the policy requires you to do and what it will cover if you comply.

Less than 5% of UK broking firms hold Chartered status

Chartered Status Matters Most for Complex, Non-Standard Risks

Specialist home insurance for non-standard properties is a financial transaction where the consequences of inadequate advice are measured in claim settlements that fall tens or hundreds of thousands of pounds short of the genuine reinstatement cost. Chartered Insurance Broker status, held by fewer than 5% of UK broking firms, imposes professional standards of technical competence and fair client outcomes that go beyond the FCA's minimum requirements.

Under Consumer Duty, brokers have a specific obligation to ensure clients are not underinsured. For non-standard property owners, who face both the elevated complexity of specialist underwriting and the elevated risk of underinsurance from standard calculators, this professional obligation is the practical difference between cover that works and cover that fails.

Get a Specialist Home Insurance Quote

Whatever makes your property or circumstances non-standard, unusual construction, listing, flood risk, subsidence history, unoccupancy, personal adverse history, or something else entirely, Performance Direct has the specialist market access and professional expertise to find appropriate cover.

For complex non-standard properties, calling our team directly is usually faster and more effective than completing an online form, the specific nature of your property is best assessed in conversation.

Explore Specific Specialist Home Insurance Products

Each type of specialist home insurance has its own underwriting characteristics, market dynamics, and key risk considerations. Our dedicated sub-pages provide comprehensive guidance for the most significant categories:

Non Standard Hub